The missing piece, the catalyst that will transform this raw talent into a formidable economic engine, is Createch.
The Algorithm is Not Enough: Createch is the Missing Piece in Africa’s Creator Economy Read More »
If GenAI is going to write our stories, teach our youth, and sell our products, shouldn’t the people shaping it include those who understand culture, language, identity, and meaning?
Why Africa’s GenAI Talent Pipeline Must Include Artists, Designers, and Storytellers Read More »
Product marketing is not only about making a product ready for sales, it’s about shaping its perception, driving its adoption, and positioning it to scale.
Scaling Startups Globally with Product Marketing Read More »
Marketing communication (MarCom) describes the strategies and tools a company uses to communicate with its target audience, including advertising, direct marketing, branding, packaging, online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and digital outreach.
Marketing Communication Insights for Tech Startups in 2025 Read More »
Digitalisation has democratised creativity in industries once perceived as “too formal or traditional” for storytelling. Platforms like LinkedIn, interactive tools, and data-driven personalisation allow even B2B companies to innovate how they communicate their value.
The “Creative” in B2B Marketing: Using Strategic Storytelling to Drive Results Read More »
The Africa Startup Festival brings together founders, creators, ecosystem builders, and investors to create a platform for exchanging ideas, encouraging collaboration, and exploring innovative solutions.
The Africa Startup Festival 2024: Insights on Driving Innovation and Growth in Africa Read More »
