Home - TheVictoriaO

My name is Victoria Olajide, and I'm a Creative Director and Product Marketing Manager.

I am an accomplished and results-driven Product Marketing Manager with over 6 years of experience across the B2C and B2B SaaS, Tech, and Creative industries. I specialize in creating and executing impactful product marketing strategies that drive growth, align with business goals, and enhance customer experience.

With a deep understanding of market positioning, audience segmentation, and go-to-market strategies, I excel at translating complex business objectives into effective marketing campaigns.

Projects led as a Marketing Manager

I am a marketing manager with a passion for innovative tech and visual storytelling solutions. I have worked with B2C & B2B SaaS brands and companies to shape their media and communications strategies.

Gigson by Devcenter LTD

Co-ordinating between product, marketing, and sales teams to achieve seamless product launches and sustained growth. Led to 392% increase in signups within 10 months.

Nostos Therapy

Led a strategic campaign for building brand awareness and positioning Nostos Therapy as a UK-based mental health coaching practice. This resulted in a 20% increase in inquiries and a stronger social media presence.

Scrizm - Product Launch Campaign

Developed and executed a comprehensive launch campaign for Canadian web services company - Scrizm, resulting in a 40% user adoption rate within the first quarter.

Gig Logistics Canada

In collaboration with Praizele Corporation, created a social media marketing proposal for penetrating the Canadian market, focusing on brand awareness and lead generation. Achieved a 20% increase in customer inquiries within three months of implementation.

TVOTRIBE

Designed and implemented marketing strategies that expanded TVOTRIBE’s presence across six African countries, improving global brand visibility and engagement through targeted online campaigns.

Projects led as a Creative Director

As a Creative Director, I have consistently delivered innovative brand strategies and led diverse teams across various industries. Coordinating creative talents to produce powerful, engaging experiences that elevate brand identities, increase market visibility, and drive business growth.

Child Creative Production Studio

Directing the creative vision and strategy for multiple projects at Child Creative Studio by leading a team of designers, videographers, and copywriters to deliver high-quality brand campaigns focused on intentional brand identity design for artisans, tech startups, and people-centered businesses.

ElanandAura

Oversaw creative direction for the visual identity of Elanandaura, a contemporary, global jewelry brand, including logo design, packaging and visuals that reflect the brand’s chic and empowering image.

New Kindred

As Co-Founder and Creative Director of New Kindred, I led strategic planning, project management and creative direction, while focusing on shaping brand experiences through innovative storytelling.

KAYDC

Developed and executed a cohesive brand identity for KayDC by collaborating with stakeholders to translate business objectives into compelling creative assets. Aligned visuals and messaging to reflect the company’s offerings.

Oladeinde Adeoye - IT Solutions Specialist

Managed the creative direction for Oladeinde’s brand, aligning visual and messaging elements to reflect his expertise and innovative approach. Developed content marketing strategies and website content and development.

Victoria’s creative intuition and ability to produce compelling content have significantly contributed to the growth and success of Gigson and Devcenter LTD. She has consistently demonstrated an understanding of our target audience, using her copywriting and digital marketing skills to create content that resonates with our community. Her efforts have not only improved online discoverability but also positively impacted user engagement and satisfaction.

Victoria is not only a creative thinker but also a brilliant executor. She is a prolific writer and an exceptional Public Speaker. Over the past three years, she has undergone a remarkable transformation, positioning herself as a leading content strategist and growth marketer. I strongly recommend her for leadership positions that demand high-level strategic thinking and skilful execution. She always goes above and beyond in every endeavour.

Projects led as a Copywriter and Content Editor

As a tech editor and copywriter, I have created compelling, results-driven content for B2B and B2C brands, expertly translating complex ideas into clear, engaging content that boost user engagement, brand positioning, and drive measurable growth.

Gigson Newsletter

Editorial Content Creation and Strategy for Gigson Newsletter. Led content development for Devcenter’s blog and Gigson newsletter, producing thought leadership articles on tech hiring, talent management and startup growth that increased organic website traffic by 45%.

FrontPage Africa

Conducted interviews with African tech founders for tech editorial, managed social media strategy resulting in a 5,150% increase in post interactions, and designed audience segmentation strategies that grew the email list by 18% within six months.

Digital Figures LTD

Developed original copy, user guide video scripts, product descriptions, ad copy, newsletters, and overall product marketing content for five B2B and B2C clients across diverse industries, including healthcare, therapy, SaaS (Postpaddy and Giftly), fitness, and sports.

Beam Status Reporting Software - Product Copy

Developed product case studies and created clear and persuasive copy for Beam’s website, focusing on the product's unique features and benefits to corporate clients.

IRecruiters Africa

Developed SEO-optimized website copy for Irecruiters Africa, effectively communicating their value proposition as a leading recruitment agency. The new content improved the brand's online presence, increased engagement, and clearly articulated their services, driving higher client inquiries and establishing Irecruiters as a trusted partner for top talent recruitment.

Victoria is a true creative genius and strategist with an incredible ability to connect through storytelling. As a trainer and writer, she excels at conveying complex ideas with clarity and impact. I recently engaged her to facilitate a digital marketing training for young people, and her session was nothing short of outstanding. The participants were so engaged and inspired by her approach that they requested an additional session. Victoria’s ability to captivate an audience while delivering practical, actionable insights is truly remarkable. I highly recommend her for any training or strategy-related work.

I had the pleasure of working closely with Victoria Olajide for over a year at Devcenter. She is one of the most brilliant and hard-working individuals I’ve encountered. As the Product and Content Marketing Manager, Victoria consistently demonstrated exceptional expertise in crafting innovative strategies that significantly boosted product visibility and user engagement. Her attention to detail, creative approach, and ability to execute complex marketing campaigns with precision set her apart. I wholeheartedly recommend Victoria for any role that requires strategic thinking, creativity, and a strong work ethic.