PORTFOLIO
PORTFOLIO
I have learnt that combining various passions enables me to produce unconventional, memorable art.
Hello, I'm Victoria
I am a Content Manager that can function in various capacities.
As a Content Writer, Content Strategist, Project Manager and Web Designer.
I manage projects from start to finish.
From inception: monitoring and the development of an editorial and marketing strategy, to community management, web development, SEO, SMO and overall digital communication for any business/organization.
Content Marketing & Strategy.
Communications, Content Marketing, and Visual Storytelling | Head of Content Marketing at Devcenter | Founder of TVOTRIBE
About
I am Victoria Olajide, a dedicated professional with a passion for innovative tech and visual storytelling solutions that empower and amplify the African Creative Industry. With over 5 years of experience, I have worked with brands and businesses to shape their media and communications strategies.
I have created research-based content for online and in-print platforms such as HIVERSA, 8MG Africa, Studenthubng, Digital Figures and the MINT Gallery Magazine, delivering impactful content within the stipulated time frame.
Current Roles
Head of Content Marketing at Devcenter
- Leading content strategy and communications for Devcenter, a vibrant community and jobs platform connecting over 20,000 African software developers, creatives, and technology professionals. Our mission is to foster growth, opportunities, and excellence in the African tech sector.
Founder of TVOTRIBE
- At TVOTRIBE, I have founded a creative startup dedicated to empowering African creatives and storytellers. Our vision is to provide growth resources, education, and collaborative opportunities for emerging talents across the continent. Through TVOTRIBE, we are making an impact by enabling 54,000 African youths to unlock their full creative potential and contribute to the future of the African creative industry.
Previous Roles and Qualifications:
- In my role as a Content Developer at Digital Figures, I write and edit articles, blogs, social media posts, ebook content, email sequences and digital copy. Research assigned topics for blogs and articles, which may include background research on services and
target demographics. Collaborate with the marketing team, Graphic Designers, and Developers to brainstorm and develop
creative content ideas. Source for photographs, graphics or videos to accompany written content. - In my role as the Creative Director of TVOTRIBE, I coordinate other members of the content team ensuring that we develop content based on the requirement such as different content for the website, marketing campaigns, videos & blog features.
- As a skilled content marketer, I have learnt to track the Key Performance Indicators to analyze content performance and suggest improvements.
- I make use of search engine optimization strategies and tools like SEMrush to regularly perform keyword research, to consistently develop engaging content and maximize the traffic on the website/blogsite.
- I am also a member of Global Affairs Writers Association and Art Curator for CHILD by TVO.
Key Competencies: Digital media, Brand awareness, SEO Writing, Content Strategy and Marketing, Content distribution, WordPress Web development, Web content Writing, and Marketing campaigns.
Content Writing & Marketing Experience
- Gigson Newsletter Editor
- Tech Editor, FrontPage Africa
- Why a Social Media Calendar is Necessary and How to Create One
- Ebook: How to start your Social Media Marketing Agency
- How to Use and Maximize Organic Marketing
- Building a Successful Social Media Marketing Plan
- 7 Ways to Repurpose Old Content and Get More Clicks, Likes and Engagement
- Beginners’ Scorecard for Online Vendors to measure growth
- Social Media Content Ideas to Incorporate into Strategy
- Setting SMART Social Media Goals
- Creating Posts that Spur Action
My comprehensive knowledge of graphic design and various content placement and management systems also makes it easy for me to build completely customized websites and web pages. This includes websites with advanced features such as eCommerce functionality, SEO Optimization and integrations that can drive leads and generate sales.
Previous work:
Brand Management and Promotion
My core competencies include; writing project proposals, editing brand manuals, overseeing creation and execution of content.
Brands I’ve worked with include;
- TVOTRIBE (www.tvotribe.com)
- TVOTRAVEL (www.instagram.com/tvotravel)
- Child by TVO (www.instagram.com/tvoart)
- Nostos Therapy
- Bettergirlsgang
- Global Leadership Summit UI
Speakings and Engagements
Spoken at:
- The Productivity Mindset Show
- Platform Incorporated
- Ibadan Youth Hub