Communications, Content Marketing, and Visual Storytelling | Head of Content Marketing at Devcenter | Founder of TVOTRIBE

About 

I am Victoria Olajide, a dedicated professional with a passion for innovative tech and visual storytelling solutions that empower and amplify the African Creative Industry. With over 5 years of experience, I have worked with brands and businesses to shape their media and communications strategies.

 I have created research-based content for online and in-print platforms such as HIVERSA, 8MG Africa, Studenthubng, Digital Figures and the MINT Gallery Magazine, delivering impactful content within the stipulated time frame.

Current Roles

Head of Content Marketing at Devcenter

• Leading content strategy and communications for Devcenter, a vibrant community and jobs platform connecting over 20,000 African software developers, creatives, and technology professionals. Our mission is to foster growth, opportunities, and excellence in the African tech sector.

Founder of TVOTRIBE

• At TVOTRIBE, I have founded a creative startup dedicated to empowering African creatives and storytellers. Our vision is to provide growth resources, education, and collaborative opportunities for emerging talents across the continent. Through TVOTRIBE, we are making an impact by enabling 54,000 African youths to unlock their full creative potential and contribute to the future of the African creative industry.

Previous Roles and Qualifications:

• In my role as a Content Developer at Digital Figures, I write and edit articles, blogs, social media posts, ebook content, email sequences and digital copy. Research assigned topics for blogs and articles, which may include background research on services and
  target demographics. Collaborate with the marketing team, Graphic Designers, and Developers to brainstorm and develop
  creative content ideas. Source for photographs, graphics or videos to accompany written content.
• In my role as the Creative Director of TVOTRIBE, I coordinate other members of the content team ensuring that we develop content based on the requirement such as different content for the website, marketing campaigns, videos & blog features.
• As a skilled content marketer, I have learnt to track the Key Performance Indicators to analyze content performance and suggest improvements.
• I make use of search engine optimization strategies and tools like SEMrush to regularly perform keyword research, to consistently develop engaging content and maximize the traffic on the website/blogsite.
• I am also a member of Global Affairs Writers Association and Art Curator for CHILD by TVO.

Key Competencies: Digital media, Brand awareness, SEO Writing, Content Strategy and Marketing, Content distribution, WordPress Web development, Web content Writing, and Marketing campaigns.